Amit Kumar 
Link building has been a staple of search engine optimization (SEO) for many years. To boost the authority of a website, visibility, and ranking in the search engine results pages (SERPs), high-quality, relevant backlinks should be extracted. Podcasts are a novel and oftentimes neglected blogging approach to creating organic back-links.
Millions of active podcasts and a wide variety of casts can be found across platforms like Apple Podcasts, Spotify, Google Podcasts, and others. Podcasts have expansive audiences and are a natural way for businesses and content creators to build backlinks, and do so authentically and organically. This method builds SEO, and allows for greater brand awareness, thought-leadership, as well as networking opportunities.
The Power of Podcasts for Natural Link Building
Builds Trust and Credibility
Podcasts allow you to hear insights, stories, and personal anecdotes, and go a step further in that podcast listeners often form a bond with the people whose shows they enjoy. Podcast news coverage adds extra trust and credibility when it features your site or content. It is a type of “earned media.” You are getting acknowledged from an authority figure in your niche. That makes links from podcast appearances especially valuable.
Audience Engagement
Podcasts are a great way of keeping people engaged. Being on and hosting your own podcast bring listener loyalty and associated trust. And when you share expertise or insight on a subject that’s relevant to your niche, you’re giving people a reason to link to your content. Podcasts are very conversational and personal in nature, so it is now more likely for listeners to visit your web page and link back to your content.
High-Quality Links
Most of the time, podcast mentions or links originate from high authority domains. Some of the most popular podcasts have a devoted and growing audience. And whenever these podcasts refer to your website or brand, they’re linking to you from a trusted domain, and that can really give a boost to your SEO endeavors. Such links are usually from reputable industry sources, making them more authoritative.
Generating Related Content With Ease
Podcasts are one of those rare outlets where what you share in a given episode doesn’t only live within the podcast episode. And it’s common for podcast hosts to produce show notes, transcripts or blog posts as a summary of the episode and to include some links back to your website. These supplemental assets are opportunities for backlinks to be included on the podcast host’s website, thereby expanding the reach of the original mention.
Also Read: Word Count and SEO: How Long Should a Post or Page to Rank Higher?How Podcasts Help You With Link Building
Before we get into the tactics, we need to understand the two ways podcasts contribute to building links:
- Show notes & transcriptions: Many podcasts have show notes and transcripts available on their podcast website. But these are great places for links. It is even possible to include a hyperlink in the show notes which directs the listener to your website wherever your business is mentioned in the podcast.
- Guest Appearances: Many hosts include links in show notes when you guest on a podcast, so you can get inbound links this way also to your website and social profiles, etc. If you have an expertise or unique angle about something, you can use the platform to promote your website with less noticeable sales pitch.
- List of syndication: Some of the podcast syndicate their content to other platforms websites. Each of these platforms offers another chance to generate backlinks from reputable sites.
- Cross-Promote Your Content: If you’re a guest on a podcast, the host may promote the content on their social media accounts, newsletters, and media. It helps to improve the possibility that others will find your content and create links back to you.
The best ways to use podcasts for natural link building
Here are a few simple steps you can start taking to leverage podcasts as a powerful natural link building strategy:
Start Your Own Podcast
The great part about starting your own podcast is that it provides you with an excellent opportunity to create natural backlinks. Now you have control over your own platform, so you can have guests on the show or talk about things within your interests that you want to discuss, and audiences will connect to the people who talk to you on the show. Here’s how to make the most of this opportunity:
Develop Value-Driven Podcast:
Make sure that your podcast actually brings some value to the listeners. Whether it’s engaging in industry discussions, featuring expert interviews, or offering actionable tips, you’ll find that people start linking back to the great content you put out for those on the lookout.
Include Guests From Your Industry:
Have industry chain guests on your podcast including experts and thought leaders. These guests can reference and promote your podcast episodes to their listeners, which builds organic backlinks to your podcast. During the conversation, mention your site or blog, you want your guests to have the chance to link it up.
Optimize Perfect Podcast Show Notes Automatically
When uploading your episodes, always provide a summary on the website. Show notes should cover all important points you discussed along the way, include your guests name and business, and relevant links. This means search engines can index your podcast easier, allowing others to find it and link to your content.
Promote your podcast on other platforms
Post your podcast on other media platforms (YouTube, LinkedIn, Twitter, etc) as well as making your podcast easy for listeners to link to by using a well-organized website and links to individual episodes.
Also Read: Which gives Better Results: Search Google or Type a URLGuest Appearances on Podcasts
Getting featured as a guest on established industry podcasts can garner you some pretty powerful backlinks. Here’s how to get podcast guest spots:
Find Niche Podcasts
The first thing you need to do is find relevant podcasts in your niche. Look for shows that resonate with your area of expertise and your target audience. Go to services like Apple Podcasts, Spotify, Google Podcasts, or simply search for industry-specific niche podcasts.
Make Your Case
A brief pitch to the podcast host about your expertise, background, and a reason to consider you as a guest. Rather than promoting your product or service, concentrate on providing value to their audience. Find pitch topics that align with what the podcast’s audience cares about.
You Are An Expert
Ensuring that you share good input during your podcast interviews If you have studies, research, or resources, feel free to add them on. The podcast host will probably also make a link to your content on their show notes or website.
Follow Up with a Thank-You Email
After the podcast episode goes live, follow up with a thank-you email to the host. Show gratitude for the opportunity, and offer anything into their audience like a few links to your website that might come in handy. This might prompt the host to include your link in the show notes.
Provide Good Useful Content for Podcasts
Certain podcast hosts usually welcome guest content or written input from industry professionals. Offering content that could be a blog post, guide, or checklist to be featured alongside a link back to your site. This is particularly effective for podcasts with an accompanying blog or show notes.
1. Create a Podcast Roundup
If you’re an industry expert, share roundups of your favorite podcasts on your blog. These posts profile leading podcasts and episodes focusing on a given area. They just send a message to the podcast host to ask whether they can use them in their roundup.
- Link the Podcast Website: Provide a link to the podcast’s website and then request a linkback to your blog post. This frequently leads to them referring back to your website, via their social media pages and their own site’s show note.
- Be the Curator: Podcast roundups are a great way to connect and establish yourself as a go-to source in the podcast industry. Over time as you build a good amount of your own curation, this leads to valuable resources in your website for other podcasters and websites to link back naturally.
2. Use Podcast Transcriptions
Converting podcast episodes to text could allow you to repurpose the content and create an opportunity for extra hyperlinks in the process. Users can easily scan transcriptions and search engines will almost always index transcribed content. If you have a website, you can allow guests or collaborators to add their links to the transcriptions on the site.
3. Work with Podcast Hosts
Other podcasts might welcome working together. You can offer to provide content, do a giveaway, or sponsor an episode in exchange for a link back. This is an important benefit, as trustworthiness is closely connected to domain authority, and these partnerships can make organic traffic flow in the favor of your site.
Conclusion
Podcasts can come in handy for Natural Link Building and form a powerful strategy which is the combination of valuable content, along with high-quality backlinks. Whether you have your own podcast, are a guest, or work with podcast hosts, there are many ways to leverage podcasts to enhance your SEO.
That’s a very, very simple podcast link basics podcast link strategies concept. Not to mention, by regularly appearing on relevant podcasts, sharing high-quality content in your episodes, and promoting further on platforms around them, you’ll not only create valuable backlinks but also promote your brand and yourself, in more ways than you can count.
